If I were to offer you a meal made of Parafinnum liquidum, PEG-150, methylparaben, butylparaben, ethylparaben, isobutylparaben, propylparaben, simethicone, BHT, parfum, limonene, geraniol, linalool, hydroxycitronellal, hydroxyisohexyl 3-cyclohexane carboxaldehyde, citronellol, would you eat it? Hundreds of thousands of us do ‘eat’ toxic chemicals everyday! These ingredients are typical of ingredients found in one of the most popular brand-name moisturisers used in the world today.
Although we get most of our nutrients orally, the skin ingests nutrients also. In actual fact, unlike the food we eat, which is broken down via the stomach before it is absorbed, creams and lotions applied to the skin bypass the digestive system and go undiluted into the bloodstream. Like all ingested substances, they become raw material for building new tissue or they become potent toxic waste.
For this reason, pioneer and visionary in Ayurvedic Skincare, Dr Pratima Raichur, advises us not to think of our beauty products as cosmetics but rather to think of them as food. “If you can not eat it do not use it on your skin” is her advice.
Dr. Pratima Raichur, is an expert chemist, botanist and Ayurvedic physician and has combined her traditional knowledge of ayurvedic formulations to create a range of skincare especially formulated to profoundly restore and visibly transform, her range is PRATIMA. To find out more about Dr Raichur and PRATIMA visit: www.pratimaskincare.com